| MSN Optimization |
| MSN (short for Microsoft Network) is a collection of Internet services provided by Microsoft. Initially released on August 24, 1995, to coincide with the release of Windows 95. The range of services provided have changed significantly since its release. The Hotmail webmail service was amongst the first (as of May 7th, 2007 it is being replaced by Windows Live Hotmail), followed by the instant messenger service MSN Messenger, which has recently been replaced by Windows Live Messenger. According to Alexa.com, MSN.com is currently ranked 2nd amongst all websites for Traffic Rank. |
| In large part, MSN was rebranded in 2005 to Windows Live, which saw the release of Windows Live Hotmail (previously Windows Live Mail) and Windows Live Messenger. Microsoft overhauled its online software and services in a climate of increasing competition from rivals such as Google, and Yahoo!. The Windows Live brand is currently being rolled out service-by-service, with rebranded services being classed as BETA tests initially. It is anticipated that the MSN service will aim at the personal and family user, whilst Windows Live will be a dedicated search facility for various media. |
| In the United States, MSN is not only a content provider and search engine, it is additionally an Internet Service Provider. With around 9 million subscribers, MSN is the second largest Internet Service Provider in the United States behind AOL service with about 26.5 million. In other countries, MSN uses underwriters for their services; in the UK, Microsoft use BT group. |
| The term "MSN" has come to be synonymous with MSN Messenger in Internet slang. To use MSN services, users must have a Windows Live ID account, an account system which allows access to all of the MSN facilities. One can sign-up using any e-mail address, and can then use personalized MSN and Windows Live features requiring the use of a Windows Live ID. These personalized features include My MSN, MSN Hotmail (now Windows Live Hotmail) and the ability to sign into Windows Live Messenger, and the now retired (as from Windows Vista) Windows Messenger. As of 2007, MSN has more than 225 million users. |
| In 2007 Microsoft plans to set up in Shanghai, China, a research and development center for MSN service. It will be the company's first center of such kind situated outside of the United States. Being based in Shanghai's Zizhu Science Park, the research and development center will develop Internet software. Its set up is estimated at $20 million. Microsoft, in the new center, will have a technical support team for its MSN service. In the future, the company hopes MSN Messenger will play an important role in everyday life of Chinese teenagers and young professionals. Several setbacks caused Microsoft to create its own facility for MSN service. One of such setback is the resignation of Luo Chuan, who headed the Windows Live unit in China and who was also responsible for Chinese MSN portal. |
| |
| |
| |
| |
| |
| |
| |
