| AdWords |
| Adword the source of revenue |
| Adwords have termed as a source of revenue for Google because no doubt Google is the most popular which is viewed by thousands of people. Visitors have the tendency to click on the spondered to get the main matter of the ads. This clicking bifercates the visitors into clients. So it is obivious that Google is providing them business, so it will demand for sound cash. |
| Structure and functionality of Adword |
| Adwords could be dislayed in two forms that is text and images. Images have specific standard size. In the text form introductory line that is title and two content lines are put on view. |
| Ads are displayed on basis. Whichever advertiser will bid highest for particular keyword his ad will pop up first. There is one more benefit that Google’s partner (content network) also places these sponcered on their site. In this sense the popularity of the targeted ads and the business expands. Content network use Adsence which is not popular. |
| Subject related ads |
| According to the ads Google selects the subject related page and display the ad on that page. These ads you can display in text or image form. |
| Adsence services by Google |
| Adsence is the service provided by Google which faciliate you to display your ad on any page of Google search engine. Due to that you will be able to get the exact scenario of the traffic coming to that page and automatically to your ads. |
| Compagian creation through keyword or site targetting |
Keyword targetting the users directly to the sponcered ads. Here the users supervise quality of the content, , , and it is also possible that they will convert into clients.
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| Site targetting ads totally highlight your site.It can attract large number of traffic and help to convert them into customers. Though indirectly, in site targetting too we hit the keyword. |
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