| Topic C |
| Cloaking |
| Cloaking is meant for hiding something but in the web world Cloaking is technique implemented by web citizens to manipulate . It is the skill to display two different content or URL’s of the website, one for search engine and other for user. The pages are designed in such a way that they fulfill the requirement of both, to one side search engine and to other side visitors. We can also refer it as a form of page. |
| Procedure of cloaking |
| In cloaking, user is identified with his IP address OR user agent HTTP. If server side identifies the user as search engine spider it displays different version of web page which is not visible to user. Same process of different page delivery is done with the user when server detects the IP address as a user. Server displays page to and the page with rich content, images and to web user. |
| Cloaking results in blacklisting |
| Cloaking is a part of . It is the art to deceiving . But all this non professional conduct goes in vein when the site is trapped by search engine spiders. Because there after it stops crawling the web pages. The site is deprived of indexing. The site thus is declared as site. |
| Cloaking, a good practice |
| Some web masters tend to do this as they want to optimize search engine and they want to pull the attention of the also. Both the aspects in one page according to them is not possible. Because most of the time search engine friendly page is helpless to grasp the attention of the visitors due to inserting so many . In such cases the content does not matches with the interest of the visitors. That results in positioning down the web site. Other side visitor friendly page will not fulfill the conditions laid down by search engine spiders. And in this situation site will loose the . That is why to fulfill both the demands cloakers think cloaking is good practice. |
| Opinion of cloakers |
| For cloakers it’s not as they are not hiding something from search engines, but they are presenting different information to search engines. |
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