| Topic C |
| Cost-per-click (CPC) |
| Cost per click is the payment provided on each click of the given ad. Suppose for the “”any visitor is pressing the bar, so that will be the click on the particular ad for which “click” the advertisers have to pay. In other words it is the part of the payment that advertiser pays only when, when visitors click on the particular keyword to see the website or ad. and are some what the similar concepts. |
| is displayed in the form of sponcerd on the result page. Sometimes these ads are displayed on the also. |
| How cost per click is helpful ? |
| are displayed according to the rates of the advertisers. The ad which is placed on the top of the sponcered becomes part of interest for the visitors. They click on such ads. And thus adwords pop up in front of them. Thus this one click helps advertisers to popularise their product as well as this one click becomes source of income for . |
| What is maximum cost per click ? |
| Advertisers when want to pay maximum amount for their every click is called as maximum . This trick is implemented by the advertisers’ just to higher up their ad position. Because display of their ad will give them benefit. |
| CPC and keywords |
| Advertisers bid for keywords and acordingly their ad are displayed. Now visitors search for . For whichever keyword they are searching for the related list is displayed on the page of the search engine. |
| According to the matching list vsitor click on the keyword and this way they reach to the ad. This process is for the keywords. |
| CPC/PPC as a price comparison or product comparison engine |
| When visitors search for particular product the of the different advertiser with their product appear. Here visitors get chance to differentiate the product according to their price. Whichever product they deserve according to their capacity they click on it. |
| How to decide cost for click ? |
| In many not only the amount but the quality score for keyword is also important. If your bidding amount is less but your keyword score is good in that case your ad will get higher position in the sponcered . Sometimes like this also the is decided. |
| Duration ofcost per click |
| Cost per click position is decided mostly according to the quality score of the . If it is found that the quality score of your keyword is going down in that case your position from the sponcered is dropped and is replaced by some other quality scorer keyword. |
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