| Topic C |
| Cost Per Thousand |
| Cost per thousand which is well known as cost per or cost per mile is the unit for the measurement of online as well as offline advertising. It is the cost paid by advertiser for the view of specific ad to one thousand viewers. |
| For example if the ad displayed on the banner costs $50 CPM it means to show that ad to 1000 viewers website owner is charging $50. |
| How does it activate ? |
| Cost per thousand is the measurement of cost of particular ad till the reach of 1000 people. Cost per thousand is applicable for the below mentioned places. |
| 1. Web banner |
| 2. Text |
| 3. Email |
| 4. Email advertising |
| The ad is displayed on these places and in regards to the number of views or the reach (i.e 1000 viewers) the cost for the ad is charged. |
| Online cost per thousand is benificial for publisher because he is also sharing in the profit. |
| Effective cost per mile/thousand |
| Effective cost per mile is structured to observe it’s effect on publishers that how much profit do they have received by selling the advertising inventory on CPM basis. |
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