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  Welcome to our Glossary Section. You can choose one of the following alphabets:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Topic H
Hyperlink
Hyperlink is the click through action to which locates the visitor from one place to the other place of the same document or the different document. It is the electronic link which takes the viewer from one page to another page. Thus it helps to create connectivity.

Why hyperlink is important ?

Hyperlink is created for the surfer so that if he is interested he would be able to read each and every page of the website which you have linked with. You have seen many web pages contained with bold phrases in their text format. These bold phrases are hyperlink which becomes the point of attraction for visitors and force them to click on it. This further clicking takes them to the correlated link of same or different pages.
Thus hyperlink helps in viewing all the pages of web site.  
Presentation of Hyperlinks
While presenting the hyperlinks or highlighting it you should follow the below given suggestions.
1) Bookmark pattern
In this pattern of hyper the bookmark on the web page is highlighted as a hyperlink.
2) Linking with LOCAS is also the art of hyper linking.
3) Linking through file is also one of the ways to submit hyperlink.
4) Another type of linking includes stock numbers where link is connected with stock numbers.
But the best opt and practiced format is use of bold key phrases in the text to give click through action to it. The highlighted bold phrases help the user to go on to other document.
Thing to remember while inserting hyperlinks
1. Follow the same hyperlink pattern for long duration to make your users habitat to it. Once they will be use to it they will do the follow of by clicking on the hyperlinks. 
2. Hyperlink is meant for inserting key phrase or keyword as a hyperlink text. It should be attractive to grasp the attention of the viewers. Don’t use sentence or paragraph as a hyperlink because it will put your bad impression in front of viewers.
3. Remember the first link of your web site is the important link, so place and present it in a magnificent way.
Text of hyperlink
Wherever you are giving hyperlink check that you should insert there appropriate text. The aim of hyper linking is not only to take the user to another page but also provide him set of information to meet his requirement. Make sure that this text should be also valuable and rich in content.
Does hyperlink support link building ?
Yes hyperlink can support link building but the results are not desired. In the link building through hyperlinks website owners makes the request to other web site owner that he will give hyper link of  his website  on his own site . This hyper linking could be in terms of keywords or URL’s.
If the URL of the site is given then the visitor will directly jump on other web site.
But if keywords are inserted in the form of hyperlinks it helps in SERP’s also.  
 
 
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