| Topic K |
| Keyword Research |
| Keyword research is the selection of keywords to optimize your site. are also known as search terms which match with the string. If you want your web page be viewed by the surfers then start with the keyword research. |
| Following points will be definitely helpful to you in your keyword research. |
| Select appropriate keyword |
| In keyword research selection of keywords according to the matter of the site is important. Give the look at the product or the service of your web site. For example if your company works for in such case you have to select the keywords like “” or “” which are very famous in the web world. |
| The other thing is make use of combine letters or synonyms. Combine keyword in the sense “Seoleaders and ” and synonyms in the sense” Keyword” or “search term”. There is arrangement in the search engine to detect the synonyms or combine word. Combine keyword or synonyms brings the surfer close to your site. |
| Placement of keywords |
| After selecting the relevant keywords it’s time for their proper location. Place the keywords in the title tag followed by , and body text. Also insert the keywords in the Meta tag description and metatag keywords. The position of these tags in the web page is worth importance. Keywords located in the paragraph, content, title and the head lines will help to grasp the attention of the . If the are placed in these locations they can hit the target. |
| Other than this if the keywords are placed in the URL or the Domain of the web site, it will help to drive the traffic towards your web site. |
| Submission of web site |
| Finally when the keywords are selected and placed properly in the web site submit your site to the search engine or and optimize for the relevant keyword which you have placed in the web site. . |
| Density of keywords |
| Before submitting your site to you should check the of your web page which is the ratio of keyword and the total number of words included in the web site. This ratio should range between 2 to 8%. Highest density will take your page close to search engine result page. Don’t stuff too much keyword but follow the given range. |
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