| Topic K |
| keywords Stuffing |
| stuffing is the technique of filling your web page with number of keywords to catch the eye of . When it is done in the given range that is accepted by the search engine but when the page is overloaded with keywords called as keyword stuffing. |
| Keyword stuffing most of the time can results into . |
| There are several ways of keyword stuffing which are illustrated below. |
| 1 Hidden text |
| This is the spam practice of keyword stuffing where the same background or zero font size is used to stuff keywords. Same background matching with the text and zero font size (in zero font size the text exist but it is not visible unless and until it is highlighted by the user) hides the text which web master does not want to show to users but they want it to be viewed by search engine spiders. |
| 2 Stuffing through pages |
| Doorway pages which is also known as are the source of keyword stuffing which takes the user to some other page of his interest and the base page from where he was taken to the next page is stuffed with keywords for . |
| 3 Stuffing through Cloaking |
| is the art where two separate pages with different content are displayed one to user and other to search engine. The content which is displayed to user contains the information of his use. The page which is displayed to search engine spiders again is stuffed with keywords. |
| 4 Text way below the fold |
| In this technique the content lies below the folds and users have to scroll to see this page. |
| These folds are used for stuffing. The fold of web page is the safer location which is not viewed by the visitor but is inspected by search engine spiders. |
| Is keyword stuffing a good practice ? |
| According to search engine algorithm keywords are must for the follow up of search engine. Mostly ranking depends upon the . But the range is predefined by the search engines. If the page crosses that limit then it’s a bad practice by the web persons. Any mean used by web masters may be , pages or hidden text if they are caught by search engine they could be penalized or their site could be . |
| If properly the keywords are placed in the webpage at various location their will be no need of keyword stuffing. |
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