| Topic M |
| The Meta Keywords Tag |
| Meta keyword tag is the set of search terms or which are repeatedly used in the body copy of the web page. The keywords placed in the Meta key word tag support therefore it‘s repetition is must. |
| Meta keyword tag and search engine spiders |
| Mostly all the search engine view the tags of web page. Meta keyword tag gives the idea of how many and which keywords are used in the web page. Meta keyword tag gives the exact and clear scenario of web page to the . |
| Placement of Meta keyword tag |
| Meta keyword tag is followed by , and Meta keyword description tag. |
| The syntax of the Meta keyword is important than the sequence. Keywords in the tag are separated by commas; space is not left between two keywords. Meta keywords are expressed in the following form. |
| <meta name =”keyword content” = diamond jewelry, pearl jewelry> |
| Formatting Meta keyword tag |
1) While formatting the Meta keyword tag you can add synonyms as a . Synonym is trapped by the spiders and they can understand the keyword is inserted in the body copy of the web page.
2) Combine keywords also benefit the site view. For example if the search is done for the term “jewelry” and you have placed the keyword “ diamond jewelry” your site page will be viewed first. It is better to optimize your web page with the group of twice or thrice key words’.
3) The keywords which you have inserted in the Meta keyword tag has to be repeated suitably in the body copy of the web page otherwise if it is not repeated your keyword selection will go in vain. |
| Draw back of Meta keyword tag |
| Meta keyword tag is very important tag of page but there are some drawbacks also of this. Many web masters do not know the pattern of placement of keywords like how many times the keyword should be repeated, where to insert commas or construct them without commas, the place should be left or not between the keywords etc. Such things create confusion in the construction of the Meta keyword tag. |
| Meta key word tag a way to spamming |
| Generally the page is ranked on the basis of keyword . Many web masters to make their page search engine friendly insert so many keywords in the Meta keyword tag. When crawlers crawl that part they view all the inserted keywords and depending upon their occurrence and importance they are ranked by the . This means excessive use of keywords can penalize your site. |
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