| Topic N |
| Negative SEO |
| Negative SEO is meant for spoiling or bringing down the name of competitor’s web site with specific intention or just for the sack of fun. |
| Many web owners when view that competitors web site is ranking high in the result page instead of promoting their web site they try to demote others web site. |
| Thus negative is purposeful of other’s site. |
| Following summary defines the tact of negative Seo, kindly do not follow it. |
| Hacking the web site |
| Hacking the web site is not an easy task. This is very dangerous part of action where the code is broken by the hackers. |
| Hacking the content |
| Once the web site is hacked by the opponent or competitor it is easy to create similar content and give that page for . When the two pages with similar content are crawled by the there are chances that the original site will be affected through ranking. It is also possible that the rank of the original site will be skipped. |
| When the similar content is viewed by the Google spiders it can detect the original URL and catch the hacked site. The other thing is age of the web site which identifies the originality of the web site. But if domain is booked of hacked site far early then the original site in that case Google also can not help. |
| Cloaking |
| is another art of black hat where two different pages or URL is submitted one for search engine and other for visitors. In the hacked web site if so many cloaked pages or are inserted it will be detected by the spiders and if URL will match of both the pages then here again the original site will be affected. The can again come down of original web site. |
| In this case also Google can identify the pages because Google has given specific security code to it’s web site. |
| Chat forums |
| To bring competitor’s site name down or page rank down the opponent will post unsatisfactory reply or submit spoiled and useless article with site or will go through the unsatisfactory discussions. All these deeds will definitely affect the web site because the hacker will use the original domain name and signature. |
| Negative SEO through email |
| Wrong and corrupted messing through email can also cause problem for original web sites because it is done with the email id of hacked website. |
| What is the aim ? Whether manipulate search engine or the visitors. |
| Black hat practice or negative seo is specially done to target both the parts as well as audience but the difference is this that this practice many a times is detected by search engines because the tools are modified and sharp with some times given with security code. |
| But when audience gets the view of such web sites they can not differentiate between the original and duplicate. They get bad of these hacked web sites specially through forum posting, email messing, content reading etc. And finally the target of the competitor is completed of devaluating the name of the web site. |
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