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  Welcome to our Glossary Section. You can choose one of the following alphabets:
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 
Topic P
Page Rank
Page rank is the numeric value that depends upon the quality of the votes gained by the site. These votes are nothing but the links which are connected with the web sites. As important the link will be that much important the vote will be.
Formulae for calculating the page rank
PR (A) = (1-d) + d (PR (t1) + …. +PR (tn)/C (tn))
In the above formulae
PR (A) --- page rank boosting for your page
PR (t1) ---page rank of the site linking to your site
C (t1) ----- total amount of link that (t1) has
d---- denotes the dumping factor (the dumping factor usually is .85)
Importance of page rank
From the search engine point of view page rank is the most important factor as it defines the position of the web site.  The well rank web page is displayed on the search engine result page which becomes the source of attention for viewers. Increasing number of viewers makes the site more popular in the eye of search engines.
How search engines give the page rank ?
Deciding page rank for each submitted page is the tactics of search engine spiders. When the page is submitted to the search engine if suddenly the viewers approach towards that page, the page becomes part of attention for search engine spiders. They crawl the web page and find out what is there in that page which has attracted the visitors. Spiders give the brief look to the web page, they view the content, keyword setting, HTML page, and after inspecting the page they finally decide what  page rank has to be given to that site.
Importance of links in page rank judgment 
In the link exchange campaign for the judgment of page rank inbound links are very important because if inbound links are coming from the site with good page rank, it definitely affects your page because search engines crawlers view the traffic of quality inbound links coming towards your site and considering your page as a qualitative one assign your page with good page rank.  
How to improve the page rank
1 Rich content
2 Appropriate and well set keywords
3 Proper HTML tags
4 Qualitative inbound links
If all the above factors are placed properly in the web page the page will prove it’s importance and get good page rank by search engine.
 
 
 
 
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