| Topic P |
| Paid Placement |
| Paid placement is the service provided by in returns of payment. It is meant for the fees charged by search engine for the placement of links on the appropriate location. Paid links are placed in the form of sponsored . |
| Location of paid lists |
| Paid lists are placed at the bottom or to the site of the editorial content in the side bar. |
| Process of paid placement |
| By the process of paid inclusion the web page is only indexed and comes in the listing but paid placement gives the service of placement of your link on the appropriate and high location. |
| The process of payment depends upon the cost which you are paying for the placement. There are various web site owners who want to place the link of their web page on the popular pages, or article. Now the popularity of the location decides here the placement charges. This placement is again for specific time period and it is flexible also, this means the position of your placed link can change if another bidder pays good amount for the same place. |
| Benefit of paid placement |
| Paid placement option is accepted by the web owners who want to get prefixed position to target their sell. |
| Higher or top placement provides them widened visibility which is their target. The visibility of the user can end up with the sell and improving the sell is aim of the advertiser or the web site owner. |
| Paid placement and exceptional search engines |
| Not all the search engines bother for the payment for the placement of links. There are various search engines for example like Google which first inspect the link and it’s popularity and then only determines the location of the link. For such search engines money does not matters but the quality and popularity is important. |
| Impact on search engines |
| Paid placement has created doubt for the . People were relying on the search engines because they were providing quality information to users. Their unique service was the symbol of trustworthiness. |
| But due to payment option of search engine it has lost it’s creditability. Now the search engines are placing the not according to their quality and popularity but according to the fees obtained by them. |
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