| Topic P |
| Pay-for-performance |
| Pay for performance is meant for the payment on the base of sale or transaction. It is a part of online marketing. It is related with the pricing model where the base line should be sale or purchase. |
| In the process of advertiser have to pay on every click. The process of pay per click is not trust worthy because to get the profit or administration can go through the wrong practice of making continuous clicks on that particular ad. |
| Pay for performance is the silent written agreement between the marketing agency and the advertiser where the result depends upon the sales. The final responsibility comes on the marketing agency of converting visitor into the customer. When the visitor reaches to the advertiser as a customer the marketing agency gets its share of profit. |
| Pay for performance the surety of returns |
| Pay for performance is the real test of ad agencies and it is a source of real revenue for the advertisers because now they won’t have to waste their money after the unwanted clicks (visitors). Today they only deal for the which offers them the return on their investment. |
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