| Topic P |
| Pay Per Click |
| Pay per click is the click through action by the user where on each click advertiser has to pay to . |
| Pay per click is classified in two parts “ match” and “content match”. |
| Processing of pay per click |
| Advertiser’s ads are placed on the various locations in the search engine. This placement depends on the payment done by the advertiser or the web site owner. This placement is related to the keyword . |
| When the web page or is displayed the sponsored links appear on that page. When the user click on these sponsored ads, he gets the idea of the . |
| At this movement when the user clicks on the link, advertiser has to pay the fees to search engines. |
| Advertisers do not pay unless and until he does not get the on the links. |
| Placement of links for pay per click |
| The advertiser bid for the for which they want search to be performed. The placement of the link depends upon the amount of payment which the advertiser is ready to pay for every click through action. |
| As much greater amount the advertiser will be ready to pay for the click that much higher position he will get in the list of sponsored . |
| Why to pay for every click ? |
| If we leave the placement of links on the number of clicks then every website owner will establish the clicker to get large number of clicking for higher position in the list of sponsored links, but when they have to pay for this act they will stop this mal practice of deceiving the search engine through false clicking. |
| Points to remember |
| When you pay per click you should remember few things that to whichever you are the link take the view of it’s creditability. Also check how much popular the search engine is and how much traffic it can drive towards your link. |
| After observing the above mentioned terms the most important thing is the investment. Your initial investment should be very less. When you see that you are getting theresult increase the amount for each click and try to get higher position in the list of sponsored . |
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