| Topic Q |
| Quality Score |
| Quality score is the numeric value of the which depends upon the keyword relevancy and users matching query. Quality score positively affects the cost and the ad position. Higher the quality score lower the bidding cost and higher the ad position. |
| Quality score and minimum bids |
| Minimum bids depends upon the matching query with the keywords. Whichever keyword the advertiser has selected for it’s ad campaign if that keyword matches with the query of the user, it is clear that the ad will get more clicks. When the ad will get more clicks obliviously it will be considered as famous and popular ad. If the advertiser bids for minimum amount then also it will not affect the ad campaign because advertiser is already getting many clicks for his ad. |
| Thus this click through action decides the of the ad. Lower the click through rates higher the quality score of that keyword will be. |
| Quality score and ad position |
| This is the matter of Earn! Earn! For Google because when the keyword matches with the query it gets abundance clicks which indicate that the ad is poplar. According to search engine mechanism advertiser has to pay for every click. So to earn more profit Google place that ad on higher position to make it more visible. |
| Thus it is the duel theory of keyword matching and Search engine revenue which provides higher position to the ad. This theory again deals with the keywords‘s quality score, that the quality score is high that is why the ad is placed on the higher position. |
| Suggestion to quality score |
| 1 Quality score for landing page |
| To get quality score for your should consist enough and purposeful content. Apart from this you should also have separate contact us page in addition with privacy policy. Other important part to improve the quality score is putting of quality material on your web page. |
| 2 choosing exact matching keywords and key phrases |
| The other suggestion for quality score is inserting the keywords or which exactly matches with the query of the reader or client. |
| Keyword matching or keyword relevancy is the most important factor of the ad campaign because it is responsible for the cost of bids and as well as position of the ad. So better is inserting so many key words to match with the query. |
| 3 Historical performances of the keywords |
| Whichever keyword you are selecting for your ad, take a short preview on it’s historical performance. This means when that keyword say "was utilized how much click through it got at that time. Whether that keyword was popular at that time or not. |
| If the result comes that this keyword is not widely accepted then better is drop that and select the new one. |
| Conclusion |
| The above mentioned points can definitely help to improve your quality score. Quality score is moreover related with the key words because keywords can only bring connectivity between the client and the advertiser. |
| So if you want to save money and improve the business search for more keywords for web page or the ad which will definitely improve the quality score. |
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