| Topic R |
| Relevance |
| Relevant is meant for the purposeful word or the matter which matches with the of the person. It denotes the connectivity with the search term of surfer. In short it is the result against the request of the user. |
| Relevance is the crucial element in search engine optimization because it decides the position of the ads and web sites. |
| In relevance generally deals with the keyword relevancy. It is said that when the query most of the times matches with the keyword selected for the ad or web site it gets numerous clicks which results in higher position as well as the keyword is given with the quality score. |
| Relevancy and search engines |
| In various pages are submitted containing proper set of keywords. The web masters insert popular and relevant keywords which will match with the query of the surfer. The purpose behind inserting relevant keyword is to be close to the search or the searching target. |
| For example say your site is of jewelry and the surfer is searching for “diamond jewelry” in that case if you have inserted the keyword “diamond jewelry” in your set of keywords then your page will be viewable to the user. In this way when the request matches with the reply is mentioned as relevance. |
| How to improve relevancy |
| The keyword relevancy could be improved through placing so many matching terms (keywords)in the web page. It is better that it should be in the form of synonyms or combine terms. When the combine terms or synonyms are used it results close to the relevant terms. And when many words are inserted at least one of the term matches with the and display the site page. |
| Relevancy and page rank |
| not only depends upon the structure of the web page but also the visibility of the web page. |
| Visibility moreover is related with the relevancy. As much relevant the will be that much time visible the site will be and visibility will grasp the attention of the spiders which will enforce them to rank that web page. |
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