| Topic S |
| Search Engine Optimization |
| optimization is the effort to increase web traffic using market strategy of and content development. |
| The site which is optimized for search engine if gets good and ranking in the search engine result page is viewable to thousands of people and thus gets popularity. |
| Tools of search engine optimization |
| Relevant keywords |
| Selecting relevant keyword is the basic concept of search engine optimization. According to search engine page rank algorithm the keyword should be placed with proper understanding in the web page. and relevancy are the two noteworthy things related to keyword. |
| Keyword relevancy deals with the matching of keywords with the of the surfers and keyword density deals with the proportion of total words on the web page and the number of keywords. |
| Remember that for search engine optimization proportionate placement of keyword is required not the stuffing of keyword is demanded. When such keyword stuffed page is submitted it could be easily detected by the search engine . |
| Content of web page |
| Content of the web page gives the exact scenario of what the page is all about. Whichever keyword you are selecting your content should be presented in correspondence to that. |
| Content clears all the doubt about the keyword or the product. If the content does not matches with the keywords search engine spiders consider that page as a defective page which is created with some other intention. |
| Such page which does not fulfill the condition of search engine is deprived as a content rich page and does not get the . |
| HTML tags |
| page is also the part of attraction of . When they crawl over the HTML page they check each and every tag and it’s placement. They also check the tags relates with the matter or not. For example should contain title of the page and tag contains all the of that page. |
| If your site has W3C approval certificate then it will act as a helping hand for your site because W3C approval certificate suggests that all the tags are placed properly in the HTML page. |
| Quality inbound links |
| Quality are also very useful for optimization. When other web site owners request to place our on there web site and if there is good enough then it is called as quality inbound link. When we get the series of quality inbound links it affects search engine optimization positively. |
| Marketing strategy for search engine optimization |
| Adapting relevant marketing strategy is must for search engine optimization. To popularize your site to be viewed by the search engine is a good technique. Marketing strategy involves banner exchange, and which improves the visibility of your site and positively effect search engine optimization. |
| Spamming and search engine optimization |
| is related with presenting different content to search engine and different to audience. It is also meant for . , pages, , are the other spasm done for search engine optimization. But all these efforts are now detected by search engine so it is useless practice. |
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