| Topic S |
| Search Engine Positioning |
| positioning is meant for the placement of web site in the search engine to improve the visibility of your web site. |
| Identify your business |
| To start the online business your own web site is required that give you and your customer what the entire business is all about. Render information to your customers about the key elements of your website and the services which you are providing through your business. |
| Any confusion or misunderstanding about your site can lead your customers away from your business. |
| Target the business |
| Before you start with the ad campaign the crucial thing is preplanning of your budget for your ad marketing as well as targeting. You should decide whom you want to target; you want more visitors or your want to increase the number of sales. |
| Whatever your aim should be it should not cross your level of investment and your gain should be always more than the investment. |
| Customers are worth working for you so try to attract the new customers and hold the old once. |
| Convert services into search terms |
| Make list of all your business services, also make list of all the which can well define your services. After doing this make a search in the web world about the which are very famous and mostly found in the search result. |
| After this analysis if you find that the well known keywords are matching with your services place those keywords in your marketing schedule and also optimize for those keywords. |
| Search phrases targeting site |
| Your search terms should target the services of your business. The content should be related to your keywords (services) as well as it should be designed with the site map with proper placement of title and the subtitle. Navigation should be the key element of your web site to give right direction to your clients. |
| Search engine give initiative to such pages which are designed with targeting key phrases. |
| Registration of different domains |
| If you are facilitating different services or your business is multi way business then it is advisory to register different domains for different business purpose. It will add new wings to your business criteria because you can use here domain redirect to popularize your other domains. |
| Attractive web page |
| When you want to get positioned in the your aim is to first optimize the search engine in addition t o that you have to target the web traffic also. |
| To fulfill both the demands your page should be legally and attractively designed. You should emphasize more on , and . |
| Title tag is specification of the title which gives the idea of following description. In title if are added it gives weightage to your web page. |
| Meta description tag is the information of your web page. It mostly consists of content of your page. When the content of the web page is written it should be informative to the audience. When the content is written it should contain such key element which grasps the attention of the audience. |
| Meta keyword is the tag comprise of all the keywords placed in the web page. See that it should be not stuffed with keywords on the other hand the placed keywords should match with the query of the surfers. |
| Submit your site to directories and search engines |
| and search engine renders you with massive amount of traffic. If the web site owners want to go through search engine algorithm of then your site page should be search engine friendly but if you do not want to waste your time then the option of is ready for you. |
| Instead of your site to numerous unknown directories and search engines better is submit your web page to known and famous search engines by following their rules and regulations. |
| Various search engines gives the option of pay per click which can help you to get targeted traffic. |
| Link exchange |
| Asking other web site owners for exchange can give you added advantage for positioning your web site in the search engine. When you exchange the link target the sites with better page rank for . It will establish your good in the market. Apart from this when you do there also take care that you should link with high ranking web sites. |
| Link exchange is must because it displays your ad on other sites which could be viewed by other visitors. |
| Trace the result |
| Keep on check regularly the number of visitors arriving to your site. Also analyze the number of fresh visitors and try to hold the existing visitors. |
| This analytical survey will give you the idea where your site is positioning in the market and what you have to add to your site to improve it’s popularity. |
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