| Topic S |
| Spamdexing |
| Spamdexing is the stuffing of keywords for ranking high in the search engine result. It is the art which satisfy neither the search engine nor the audience. Spamdexing only satisfies the spamdexers. |
| How spamdexing is done ? |
| Each search engine emphasize on the specific theory of ranking. Most of the emphasize on the density of the . Spamdexers make use of this theory. They insert keywords in the . |
| tags and tag in the huge number. |
| This practice results in . Spamdexing is done in such a way that it can many a time change the meaning of the content. Most of the time the content or the description is not understood because the keywords are placed anywhere in the content. This makes reader confused while reading. |
| As spamdexing is related with keyword stuffing, keywords are stuffed any where like in the URL, body text, , tag etc. to increase the density. |
| Google bombing is a specific spamdexing where the repetition of keyword highlighted the web site. The famous example of spamdexing is “miserable failure” which is the biography of white house by Gorge Bush. |
| Types of spamdexing |
| Link spam |
| spam could be done in the form of where improving is the target. |
| Creating several domains and them from the well ranked page of the web site through link is also a part of spamdexing. |
| Content spam |
| Content spam deals with too much stuffing of keywords in the content of the web page. It is also related with the and text where the matching back ground is used to hide the text or keywords. In addition to it the doorway page is other source where low quality content is displayed with stuffed keywords. |
| Apart from these major types , URL redirection, and mirror web sites are other types of spamdexing. |
| Consequences of spamdexing |
| Spamdexing and search engine |
| view each and every tag with proper attention. If they find such pages where keywords are more than it’s density, search engine define such page as the spamdexed page and does not rank that page. |
| Spamdexing and advertisers |
| Once the advertisers come to know any site is indulged in the spamdexing, they hesitate to put their on such site as well as such sites are deprived of link exchange. |
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