| Topic T |
| Title Tags or page Title |
| Title tag is the element that defines the document. |
| Title tag gives the preview of below written matter which is prominent for the searcher. Title tag is essential element to improve the SERP. |
| Structure of title tag |
<html>
<head>
<title>This is a title tag</title>
</head>
<body>
<p> page content </p>
</body>
</html> |
| Title tag as brand name or company name |
| Place your company name or brand name in the title tag to get the added advantage of high ranking. If your company or brand is not popular placing it’s name in the title will positively affect the ranking. Put name of your brand in each and every title of the web page. It will not only drag the attention of the but also be close to the searches of the users. |
| In the title tag add other phrases also with the brand name so that it will result in the visibility in the search engine result page. |
| Keywords in the title tag |
| Keyword is another important factor to be placed in the title tag which helps to improve the visibility of the web page. It is not necessary that the initial letters of the title tag should comprise but keywords should be semantic and logical center of attention. |
| Say for example your company name is and in the title you use it with proper keyword like marketraise and web site development services or Marketraise and in that case your keyword and company name will give you duel advantage of visibility as well as high ranking. |
| Longer phrases in the title tag |
| Always add longer phrases in the title tag with proper setting of keywords which will mostly match with the of the searchers. If any word or term will match with the query it will result in the visibility of your web site. |
| Repeat in the headline |
| It is valuable to reuse the title tag of each page as the h1 header tag. It would be advantageous for both targeting and user’s attention. The users who will go through result page will be satisfied with the matter matching with their query. And may be they will explore the other pages of the web site. |
| Title tag from the text |
| Your text is the ultimate guide of choosing phrases for your title tag. See that you should not follow the initial lines of your text in the title tag rather take the guidance from the text and technically decide which terms should be comprised in the title tag. |
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